Thursday, December 9, 2010

Social Media as Business Intelligence

Updated 09 Dec 2010 07:10 ET by meyer4m.blogspot.com

Facebook has a more sinister side.  As a business intelligence marketing and brand management asset it is sophisticated

Targeted audiences are putty in the hands of a skilled marketing expert.  Brand management tools allow for global search and replace of any comments that may negatively impact your brand.  As a means of exacting corporate revenge it is cut-throat ugly on display minute-by-minute

Caught in the middle are the fragile souls for which may not have developed skills necessary to discern how much personal information to share.  As a surveillance tool it is perfect

No comments:

Post a Comment

If you prefer, you can also Email me.